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5 Keys to SMB Marketing Success

5 Keys to SMB Marketing Success

I had the pleasure of speaking to the Catholic Business Network and gave a presentation on 5 keys to marketing success.  For small business owners, marketing is a risk taking adventure, and they focus on what could go wrong.  It’s hard to visualize how the investment will pay dividends.  I explained that marketing success startsRead more about 5 Keys to SMB Marketing Success[…]

Need better results from your campaigns – market to segments!

Need better results from your campaigns – market to segments!

You can’t serve everyone! Just because you can do lots of things, and do them as well as your competitors, doesn’t mean you should.  You can’t serve everyone and you can’t market to everyone.  If you want better results, focus on specifics.  Specific audiences, specific products, specific problems you can solve. I see this allRead more about Need better results from your campaigns – market to segments![…]

Nurture your Personal Brand with a Great 30 second Elevator Speech

Nurture your Personal Brand with a Great 30 second Elevator Speech

A brand is a promise to deliver an expected positive experience. You know what you are going to get from Apple Computer products, or Coca Cola, or even Lady Gaga. But what about you? What do people say about you when you are not in the room? If you own a small business, you areRead more about Nurture your Personal Brand with a Great 30 second Elevator Speech[…]

For B2B – Is Social Media worth it? 7 Hidden Benefits

For B2B – Is Social Media worth it? 7 Hidden Benefits

You hear that Social Media is the answer to all your marketing problems, but your boss says it only works B2C and you’re a B2B business.  He/she and won’t spend the money unless you can demonstrate ROI. A recent article in DMA  suggests 9 out of 10 B2B companies are using Social Media.  While that mayRead more about For B2B – Is Social Media worth it? 7 Hidden Benefits[…]