We’ve created a monster. I, and others like me, have told countless numbers of small business people that they have to be on Facebook. And we’ve told them they have to post regularly. As we sew, so shall we reap.
I “liked” a friend’s site who is a Social Media Consultant and now I get at least a dozen posts a day to my Newsfeed about Social Media. She doesn’t write any of them, they are just repostings of links with a comment. I doubt she even reads the original articles. I friended someone I met at a seminar the other day. Nice person. Only problem is that her idea of a Facebook post is a half dozen Christian inspirational messages a day. They usually have nice backgrounds of sunsets or puppy dogs, but really, one a day will do. I’d much rather hear about you and what you are up to.
Why is it that people feel they can post anything they want to Facebook?
Here’s my rule. Imagine you are sitting with 5-6 of your friends and their friends at lunch. What would be something you’d bring up at the table? If you wouldn’t be comfortable bringing it up in person, then don’t post it on Facebook!
This is a great rule for a variety of other reasons. First, it keeps you from talking politics and religion in general company. Second, it keeps you interesting. Lastly, it keeps you authentic. When, in polite conversation, would you say to someone, I read an article yesterday about “Five Secrets to Using LinkedIn.” If your friends couldn’t care less, why is it OK to post it? No, you might say “I had to take my dog to the vet…..” Post that, it’s more interesting and it’s authentic.
I can hear some of you now, why not just “unlike” the offenders? Truth is, I like them, and when they follow the rules and are authentic, then I’m OK with having them in my news feed. They can add variety and knowledge that my fans are interested in. Now, does FB give me decent tools to “moderate” the conversation – Arggh. That’s going to be my next topic. What do you think?