I had the pleasure of speaking to the Catholic Business Network and gave a presentation on 5 keys to marketing success. For small business owners, marketing is a risk taking adventure, and they focus on what could go wrong. It’s hard to visualize how the investment will pay dividends. I explained that marketing success startsRead more about 5 Keys to SMB Marketing Success[…]
If you’ve been beating your head against the wall in 2013 and you’ve run good campaigns without any appreciable uptick, is it time to quit? Of course not, but now is a good time to re-evaluate. I’m not talking about throwing out the whole idea for your business, just finding the right balance between yourRead more about Work Harder, Retire or Move![…]
You can’t serve everyone! Just because you can do lots of things, and do them as well as your competitors, doesn’t mean you should. You can’t serve everyone and you can’t market to everyone. If you want better results, focus on specifics. Specific audiences, specific products, specific problems you can solve. I see this allRead more about Need better results from your campaigns – market to segments![…]
A brand is a promise to deliver an expected positive experience. You know what you are going to get from Apple Computer products, or Coca Cola, or even Lady Gaga. But what about you? What do people say about you when you are not in the room? If you own a small business, you areRead more about Nurture your Personal Brand with a Great 30 second Elevator Speech[…]
We’ve created a monster. I, and others like me, have told countless numbers of small business people that they have to be on Facebook. And we’ve told them they have to post regularly. As we sew, so shall we reap.
I “liked” a client site and now I get at least a dozen posts a day to my Newsfeed
Imagine standing in front of 100 people and trying to think of something interesting to say. If you are going to capture their attention and keep it for 20 minutes to an hour you are going to require some compelling content ……..
While once limited to Trade Shows and Retailers, Banners and Displays are now everywhere you turn. They are lightweight, inexpensive, easy to setup, and can be made to fit any environment. If you find people in an organized group you are going to find a banner or color poster. Why? Because display advertising is aRead more about The Basics of Banners and Displays[…]
I had the pleasure last night of attending the AMA-DC 80th gala and awards celebration. The keynote speaker was Andy Stefanovich. His book is on Innovation, titled Look at More, and is an Inc. best seller. I loved his perspective on Marketing, and while I can’t do justice to his storytelling, here are my takeaways that you mightRead more about Create Beauty, not Stuff![…]
You hear that Social Media is the answer to all your marketing problems, but your boss says it only works B2C and you’re a B2B business. He/she and won’t spend the money unless you can demonstrate ROI. A recent article in DMA suggests 9 out of 10 B2B companies are using Social Media. While that mayRead more about For B2B – Is Social Media worth it? 7 Hidden Benefits[…]
There, you’re reading! And all I had to do was ask. This blog is about “calls to action” and if you continue reading I’ll give you a great list of “calls to action” and a test to see if your copy is being as effective as it can be. I think most people are really afraidRead more about Please read my latest blog post![…]